APRA Greater Houston


Using predictive analytics to drive fundraising

  • 13 May 2015
  • 1:00 PM - 2:00 PM
  • online
Hear IBM nonprofit and fundraising subject matter expert fundraising expert Alex Oftelie share the tips and tricks he's learned working with such organizations as Ohio State University, Tufts University, University of Rochester, Minnesota Orchestra, Children’s Hospital Boston and the University of Washington to drive successful donor engagement strategies using IBM predictive analytics solutions. Alex will be joined by Jennifer MacCormack, Associate Director, Advancement Analytics at the University of Washington, and together they’ll discuss:
  • The types of available data that can help you understand your donors’ behavior and motivation
  • How to leverage analytics to respond to the challenges facing your organization
  • Simple models to help you gain insight into your prospect pool and develop successful strategies
  • Building reports that make it easy to evaluate prospects and portfolios
  • Combining your data and your knowledge to build better outcomes
To register for this free webinar click here.


APRA Greater Houston is a 501(c)6 non-profit organization.

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