Apra Greater Houston

New Research Impacting Gift Planning

  • 29 Jan 2015
  • 1:00 PM - 2:00 PM
  • online

Join MarketSmart for a free live webinar on January 29 at 02:00 PM EST featuring Dr. Russell James J.D., Ph.D., CFP®.

During this webinar you’ll learn:

  • The latest demographic trends from data released in 2014 showing who makes plans, when the plans are added and dropped, and who ultimately transfers dollars at death.
  • Which words you should avoid to maximize legacy gift disclosures.
  • Which types of donor stories elicit the most favorable responses from planned giving prospects.
  • Latest neuroimaging data showing how different marketing messages influence planned giving decisions.

For more information and to register click here.

APRA Greater Houston is a 501(c)6 non-profit organization.
Houston skyline by Katie Haugland Bowen with modifications by Apra GH under CC BY 2.0.

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