Apra Greater Houston
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The Donor Dozen part 1: 12 must-know data elements

  • 21 Jul 2015
  • 12:00 PM - 12:30 PM
  • online
What donor data does your organization track? You might think having everything from last gift given to T-shirt size is the right approach. However, unactionable data can clog your donor database, making it harder to uncover the really useful information.  Abila hosts two 30-minute webinars where you’ll discover the dozen data points all fundraisers need to know about their donors to raise funds effectively and efficiently. Part 1 covers the first 6 elements: 

  • vitals
  • birthday
  • giving frequency
  • average size
  • lifetime value
  • gift type
To learn more and register click here.


APRA Greater Houston is a 501(c)6 non-profit organization.
Houston skyline by Katie Haugland Bowen with modifications by Apra GH under CC BY 2.0.

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