Apra Greater Houston

Shifting Perspectives: From Title-based Goals to Empirical Targets

  • 31 Mar 2022
  • 12:00 PM - 1:00 PM
  • Virtually - Link in confirmation email


  • Free

Registration is closed

Shifting Perspectives: From Title-based Goals

to Empirical Targets

In order to reach sustained transformational philanthropy to support a forthcoming campaign and beyond, routine business practices were evaluated. One of the first areas identified in reaching this objective was to modify the process for setting individual fundraiser monetary goals, which for years was a single-variable approach. This led to the opportunity to create a process that:

  • Is empirical, aligned with our values, repeatable, sustainable
  • drives donor-centric behaviors
  • improves forecasting abilities
  • incentivizes portfolio value growth
  • and more!!

In this session, we will provide an overview of the charge to review the internal process of title-based goal-setting, our hypothesis and subsequent approach, and the implementation of a sweeping shift in fundraiser target-setting and portfolio reviews for the Division.

presented by 

Jordan Dupuis, Sr. Associate Director, Analytics and Reporting, MD Anderson Cancer Center


Michele Armstrong, Sr. Director, Prospect Development, MD Anderson Cancer Center

For more information and/or questions please contact aprahouston[at]gmail.com.

We encourage you to JOIN or RENEW your membership today to attend future lunch and learns without charge.

APRA Greater Houston is a 501(c)6 non-profit organization.
Houston skyline by Katie Haugland Bowen with modifications by Apra GH under CC BY 2.0.

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