Shifting Perspectives: From Title-based Goals
to Empirical Targets
In order to reach sustained transformational philanthropy to support a forthcoming campaign and beyond, routine business practices were evaluated. One of the first areas identified in reaching this objective was to modify the process for setting individual fundraiser monetary goals, which for years was a single-variable approach. This led to the opportunity to create a process that:
In this session, we will provide an overview of the charge to review the internal process of title-based goal-setting, our hypothesis and subsequent approach, and the implementation of a sweeping shift in fundraiser target-setting and portfolio reviews for the Division.
Jordan Dupuis, Sr. Associate Director, Analytics and Reporting, MD Anderson Cancer Center
Michele Armstrong, Sr. Director, Prospect Development, MD Anderson Cancer Center
For more information and/or questions please contact aprahouston[at]gmail.com.
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