Neurogiving:The Science of Donor Decision-Making

When
17 Jul 2026
12:00 PM - 1:00 PM
Location
Virtual

Registration

Members
Free
Non - Members – $10.00

Neurogiving: The Science of Donor Decision-Making

presented by

Cherian Koshy, CFRE, CAP®

Session Description:

From Profiles to Predictions: Practical Neuroscience for Prospect Researchers

Prospect research already tells us who can give, but what fundraisers need most is insight into why a donor will choose to give. This session introduces a practical, immediately applicable layer to traditional prospect research using neuroscience and behavioral science. Participants will learn how to reinterpret the data they already collect such as giving patterns, affiliations, and engagement history to uncover motivation, friction, and readiness, and translate those insights into concise, actionable guidance for frontline fundraisers. Without changing systems or workflows, attendees will leave with simple enhancements they can add to profiles and briefings right away to make their research more predictive, more strategic, and more impactful.

Meet Our Speaker:

Cherian Koshy, CFRE, CAP®, is a globally recognized expert in fundraising strategy, leadership, and innovation. He is the author of Neurogiving: The Science of Donor Decision-Making, a multi-week USA Today bestseller and #1 Amazon bestseller in Nonprofits.

As a keynote speaker and advisor, Cherian blends neuroscience, behavioral science, and real-world experience to help organizations inspire generosity ethically and lead with clarity in times of change.

He serves on the global board of the Association of Fundraising Professionals and on the board of The Giving Institute. His insights have been featured in Fast Company, Forbes, The Chronicle of Philanthropy, CEOWorld, and Yahoo Finance. He is the founder of the AI-powered platform NonprofitOS, which was acquired by Kindsight, where he now serves as Vice President.

Cherian’s work at the intersection of ethics, technology, and philanthropy positions him as a trusted voice shaping the future of social impact.

We encourage you to bring your questions and your lunch to the session!

For more information and/or questions please contact aprahouston@gmail.com.

We encourage you to JOIN or RENEW your membership today to attend future lunch and learns without charge.

APRA Greater Houston is a 501(c)6 non-profit organization.

Houston skyline by Katie Haugland Bowen with modifications by Apra GH under CC BY 2.0.